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In terms of participating brands, a number of brands participated in this activity. For example, JD.COM joined hands with several brands to invest 3 billion yuan to increase the trade-in service of home appliances. According to the search list, Haier, Hisense, Gree and Midea have the best sales of air-conditioning products. The common feature of these products is that the price is relatively low, basically around 2000 yuan.Hisense, Gree, Midea, these enterprises that focus on air-conditioning products, the quarter with the most sales is not the hottest third quarter, but the second quarter, which subverts the cognition of the previous peak season in the third quarter, but should be from April to September.From the time point of view, in 2024, the activities of home appliance trade-in started slightly differently in different regions, but the new round of home appliance trade-in officially started in August and lasted until the end of the year.

Midea and Hisense are both big players in HVAC business, with the proportion reaching 46%; Haier is the refrigerator, accounting for 30%; Gree is the air conditioner, accounting for 77%.From the scope, in 2024, the old-for-new household appliances policy identified eight categories of household appliances, including refrigerators, washing machines, televisions, air conditioners, computers, water heaters, household cookers and range hoods.Home appliance trade-in sales exceeded 200 billion

It took 79 days for the national home appliance trade-in sales to exceed 100 billion yuan, and only 40 days from 100 billion yuan to 200 billion yuan, accelerating the release of updated consumption potential.Among them, it is worth mentioning that the sales of Gree Electric's third quarterly report was 147.4 billion yuan, down 5.39% year-on-year. This downward trend started from the interim report, and the third quarterly report further showed an aggravating trend.It took 79 days for the national home appliance trade-in sales to exceed 100 billion yuan, and only 40 days from 100 billion yuan to 200 billion yuan, accelerating the release of updated consumption potential.